SEO // Search Engine Optimization
Local & Map Listings
Local listings and map listings have become an important part of the SEO strategy for our clients. These search results are often shown when the search query warrants local businesses. They are accompanied by a map pindrop, review ratings and a call, directions or website icon depending on whether you are on a mobile device or desktop.
Website traffic from organic listings continues to be one of the largest and most relevant sources of visitors to our client’s sites. Our SEO professionals take a comprehensive and thorough approach to optimizing websites for organic rankings. The long term value and sticky nature of organic rankings makes it an important channel for our client’s digital marketing strategies.
100+ Business Listings
Making sure our client’s businesses are properly listed with consistent information across 100+ major directories is an important part of our local SEO strategy. Consistent business listings helps Google and other search engines validate information and place our clients higher in the rankings. With a direct connection to these directories we are also able to easily update information and post promotions across all the major business directories.
Our clients get more 5 star reviews by automatically sending SMS (text messages) and email requests to all their happy customers. We automatically share 5 star reviews to Facebook, Twitter, Google+ and LinkedIn. In addition, we share 5 star reviews on our client’s website with customizable widgets to provide social proof and increase their conversion rate of new customers. We also monitor all their reviews across 200+ websites in one simple spot and provide the ability to reply to reviews with the touch of a button.
SEO Content + Social
Consistently posting new optimized content to our client’s websites is a way to both drive traffic through content marketing and give Google and other search engines an indicator that our websites are up-to-date, active and well maintained. In addition, we share fresh content across the major social media platforms to create additional traffic.
SEO Dashboard & Reports
Our All-in-One Marketing Dashboard allows our clients to login and track multiple aspects of their SEO progress in a single, simple to use dashboard. In addition, they receive comprehensive PDF reports outlining SEO progress. Our All-in-One Marketing Dashboard monitors rankings, overall organic visibility via Google Search Console and Bing Webmaster Tools, Google My Business metrics, backlinks and competition.